social strat — jada hunter reese

SOCIAL MEDIA

DESERT X SOCIAL MEDIA MANAGER

2023 to Present: Social Media Management, Graphic Design, Video Editing, Website Development, Photo Editing

As a Social Media Manager for Desert X, I develop and execute content that reflects the organization’s brand identity, collaborating with the executive director to create a cohesive content calendar across all platforms. I produce engaging video content for Instagram Reels and TikTok and support web development to ensure a seamless and consistent digital presence.

DAYNA’S HOUSE SOCIAL ASSISTANT

2024 to Present: Social Media Strategy Development, Influencer Marketing, Engagement Metrics Analysis, Video Editing, Social Strategy

As a Social Coordinator, I’ve contributed to creative production for brands such as Sephora PUMA, Fenty, and Glossier, while leading content strategy and creative for Shark Beauty and Black in Fashion Council. I’ve also partnered directly with astronaut Aisha Bowe, developing growth strategies to expand her online presence. By blending data-driven insights with compelling storytelling, monitoring performance metrics, crafting content calendars, and collaborating with cross-functional teams, I build authentic, consistent digital voices that strengthen brand loyalty and maximize reach.

AFROMATCHA OWNER

2020 to 2024: Creative Direction, Garment Design, Garment Construction, Website Design, Social Media Management

Developed a creative outlet that provided a space for young innovators to collaborate on their ideas, worked directly with global manufacturers to create ethical clothing pieces, designed clothing pieces that reflected personal experiences, interviewed young trailblazers on their creative endeavors for a monthly radio show, produced all video footage and imagery for the brand, cast models for shoots to showcase clothing, collaborated with local coffee shops to create marketing partnerships, demonstrated time management skills by meeting deadlines for marketing rollouts, and curated social media content that aligned with the brand’s image for Instagram, TikTok, and YouTube.