SOCIAL MEDIA
DESERT X SOCIAL MEDIA MANAGER
2023 to Present: Social Media Management, Graphic Design, Video Editing, Website Development, Photo Editing Develop and execute social media content that reflects Desert X’s brand identity, collaborating with the executive director to strategize and organize a cohesive content calendar across all platforms. Produce engaging video content for Instagram Reels and TikTok, while also providing support for web development to ensure a seamless digital presence.
DAYNA’S HOUSE SOCIAL ASSISTANT
2023 to Present: Social Media Strategy Development, Influencer Marketing, Engagement Metrics Analysis, Video Editing, Social StrategyAnalyze engagement metrics and prepare detailed reports to maximize reach, ensuring content aligns with each brand's unique identity. Develop content calendars for social platforms, create engaging copy, and foster community growth by engaging directly with followers. Collaborate with teams to build a consistent and authentic online presence while strengthening brand loyalty.
AFROMATCHA OWNER
2020 to 2024: Creative Direction, Garment Design, Garment Construction, Website Design, Social Media Management Developed a creative outlet that provided a space for young innovators to collaborate on their ideas, worked directly with global manufacturers to create ethical clothing pieces, designed clothing pieces that reflected personal experiences, interviewed young trailblazers on their creative endeavors for a monthly radio show, produced all video footage and imagery for the brand, cast models for shoots to showcase clothing, collaborated with local coffee shops to create marketing partnerships, demonstrated time management skills by meeting deadlines for marketing rollouts, and curated social media content that aligned with the brand’s image for Instagram, TikTok, and YouTube.