social strat — jada hunter reese

SOCIAL MEDIA

DAYNA’S HOUSE SOCIAL AND COMMUNITY COORDINATOR

2024 to Present: Social Media Strategy & Development, Influencer Marketing, Engagement Metrics Analysis, Video Editing, Brand Strategy

As a Social and Community Coordinator at Dayna's House, I contribute to the development and creative strategy of campaigns for Sephora. I develop and pitch campaign concepts for Sephora's social channels, manage influencer marketing pipelines and talent coordination, and compile performance insights for high-profile partners, including Sephora, Mariah Carey's management team, and HOKA. I also developed an internal UGC database to expand the agency's content capabilities, and produce bi-monthly trend reports that help shape the agency's client pitches and creative direction.

DESERT X SOCIAL MEDIA MANAGER

2023 to 2026: Social Media Management, Social Media Strategy & Development, Engagement Metrics Analysis, Brand Strategy

As the Social Media Manager for Desert X, I developed and executed content that reflected the organization’s brand identity and created a cohesive content calendar across all platforms. I produced engaging video content for Instagram Reels and TikTok and supported web development to ensure a seamless and consistent digital presence.

AFROMATCHA OWNER

2020 to 2024: Creative Direction, Garment Design, Garment Construction, Website Design, Social Media Management

I founded and led AFROMATCHA, a multidisciplinary creative platform supporting emerging innovators through collaboration and idea exchange. I designed and produced ethically made clothing collections in partnership with global manufacturers, with each collection grounded in personal storytelling. I directed all visual content production, including video, photography, casting, and shoot direction, and curated a cohesive digital presence across Instagram, TikTok, and YouTube. I also hosted a monthly radio segment interviewing emerging creatives, and built community marketing partnerships with local coffee shops. I managed campaign rollouts end to end, from timing and consistency to creative direction.